Hello from Brazil! I’m visiting this gorgeous
country for the next few weeks with a group of amazing individuals and
professors on a Study Abroad program!!
I wanted to share my experience with all of you and what better way to
do this than write about my fragrance of choice for this new adventure!
Before I left Montreal for the summer I made a
quick visit to my favourite boutique, Etiket, to pick up a few products for my
trip. In the process, I explored another new line of fragrances that was
recently brought in, called Olfactive Studio. This is a unique hybrid
photo-and-perfume-design project launched by Céline Verleure, a
fragrance-industry insider and avid photography lover. The project launched a
series of unsex scents that were originally sparked from images.
The creative process is quite unconventional. Verleure,
first selected a clever name that was suggested by fans and then searched far
and wide for a complementary image. Once she had the two together, she paired a
photographer with a perfumer to translate the emotions evoked by the visual
into a scent.
The five unique eau de parfums that have been
created so far are called Autoportrait, Still Life, Chambre Noire, Lumiére
Blanche and my personal favourite – Flash Back. The beautiful image by Laurent
Segretier evokes many different emotions and the tangy combination of rhubarb,
grapefruit and amber is very fresh and warm.
A flash back is a highly expressive and desirable material. We would
like that face unaltered by digital smoothing to be ours; that face inhabited
by serene thoughts, free of the stigma of digital cosmetics, enlivened by the
joy of the pixels chosen by the artist. It freezes a suspended moment, a memory
zone that profoundly imprints itself on the retina and brings back a distant
memory, perhaps a déjà vu of a face, a body, or a feeling that becomes a
presence.
This photo-fragrance combination shows the past
making a sudden appearance in the present. Click here to see the accompanying video. You can also learn about the perfumer and the photographer that were chosen for the Flash Back Fragrance.
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| Flash Back by Laurent Segretier |
During her journey, Verleure has connected with
some of the world’s most talented photographers such as: Luc Lapôtre, Clémence René-Bazin, Frédéric Lebain, Massimo
Vitali, and Laurent
Segretier. For more information on Olfactive Studio visit
their website and read Vanity Fair’s article here.
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